Audio Messages

M S Swaminathan Research Foundation, Chennai was sanctioned a project “Mobile based dissemination of information on agriculture and allied activities to the farmers in Thanjavur district” by NABARD for one year wide NB (TN) DPD-NFS/545/RIF-CHN 11002/2010-11 dated 30th August 2010. The project envisaged dissemination of agricultural and animal husbandry advisories and weather and market based information to 150 farmers in 4 blocks namely Thanjavur, Thiruvaiyaru, Budalur and Papanasam in Thanjavur District. The project was launched in Thiruvaiyaru Village Resource Centre of M S Swaminathan Research Foundation on December 20 2010 in the presence of Joint Director of Agriculture, Director of Soil and Water Management and Research Institute, Kaattupakkam, Thanjavur and AGM, NABARD, Thanjavur.

The project involved dissemination of two voice messages which are advisories on agriculture and animal husbandry and two short text messages which are weather information, market prices of food crops, and mettur dam water release and storage level.

Helpline service established at the VRC was introduced to the farmers to get immediate advisory on problems in agriculture and animal husbandry. Panel of experts were made available virtually for attending to the helpline calls. Theme based fortnightly Phone-in programmes were organized with the experts answering to the queries of the farmers on a particular crop or livestock.

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